“Design is a funny word. Some people think design means how it looks. But of course if you dig deeper, it’s really how it works.”
The big debate, isn’t what came first: the chicken or the egg, but- the carpet or the room?
I’m certain that when man first found shelter, he wanted something underfoot, something to sit on. And perhaps, unknown at the time, created a surface and a carpet was born.
It defined a space, a meeting for gatherings, for discussion, for indulging, for reposing. For living. For being.
Not only definition, but bringing in organically textures, visuals, acoustics, character, warmth, style, lifestyle.
And not only lifestyle, but lines, curves, decoration, abstract, form, colour, layers, pattern.
And not only aesthetics, but clarity, purity, formality, informality, healing, strength, community.
And not only familiarity, but handicraft, creation, invention, collaboration of skills between artisans.
And not only communication, but a story, a history, a future.
And not only a family, but a home.
And one of the exceptional characteristics of the Battilossi carpet, besides proving all of the above, is its ability to merge into any interior, seamlessly, harmoniously, able to justify its own merit and yet unify all facets of a decor, pulling it all together, each furnishing whether it be an accessory or object is complemented and enhanced. Nothing is influenced, nor competing, the space in its entirety gravitates towards the senses.
The carpet is significant at the beginning, and makes the interior extraordinary at the end.
I would say the debate has been clarified.